South of Minas coffee has medium acidity and tasting notes that recall yellow fruits with caramel. On the palate, it evokes the sensation of tasting an orange liqueur. From the Yellow Bourbon variety, it produces a smoother and sweeter bean, with a chocolatey texture, offering a richer and more balanced flavor.
From that single bag emerged a journey that has spanned three generations — Aprígio, Ricardo, and Leonardo — united by a shared purpose: to honor Brazilian coffee and raise its standard of excellence both at home and abroad.
This commitment evolved into a solid company that operates across the entire coffee value chain — from crop to cup — including production, roasting, distribution, and national and international trade.
We are a family driven by a passion for coffee and a deep respect for everyone who grows, roasts, and enjoys it.
Always seeking new ways to celebrate coffee, Coffee++ creates whole bean, ground, drip coffee (single-serve sachets), and capsule products, each offering distinct sensory profiles and flavors that showcase the rich terroirs of Brazil’s diverse regions.
Our mission is to understand the needs of each market and create customized solutions that meet the expectations of our customers and partners — always with a focus on quality, convenience, and authenticity.
Alongside our own production, Coffee++ works hand in hand with more than 1,000 partner producers, all committed to the same principle: excellence in every bean.
Each batch is made from beans scoring above 84 points on the Specialty Coffee Association (SCA) scale, ensuring outstanding quality and consistent flavor.
Among our achievements, one stands out: the 2018 Cup of Excellence, awarded to the Geisha Coffee cultivated by Coffee++ founder Leonardo Montesanto — recognized as the best coffee in Brazil and the highest-scoring coffee in the world that year, in partnership with the Alliance for Coffee Excellence (ACE) and the Brazil Specialty Coffee Association (BSCA).This recognition reaffirms our ongoing commitment to producing coffees that combine origin, quality, and authenticity.
Today, Coffee++ is present in more than 20 Brazilian states, featured in over 100 retail chains, specialty stores, and coffee shops, as well as on major digital platforms.
Internationally, the brand continues to expand, bringing the true flavor and essence of Brazilian specialty coffee to new markets and cultures — always emphasizing quality, consistency, and personalized service.
It is the living expression of a legacy that began in 1953 and continues to inspire new generations to celebrate the very best of Brazilian coffee.
Coffee++
Super Specialty Coffees
Join us and experience the coffee the world truly deserves to taste.
